I’m Benjamín Dato, a graphic designer, creative mind and a good dude.
My strength is execution. I work fast, I make decisions, and I translate direction into visuals that land. Good taste is not something I try to “explain”. It’s something I apply.
I specialize in visual identity, branding and illustration.
I don’t believe in one fixed style. What I enjoy is adapting: each project has its own visual code, its own energy, its own logic. And I like entering those worlds, understanding what they need, and building something that feels right for them.
I don’t believe in one fixed style. What I enjoy is adapting: each project has its own visual code, its own energy, its own logic. And I like entering those worlds, understanding what they need, and building something that feels right for them.
I’m not obsessed with “being conceptual” for the sake of it. I prefer clarity, instinct and aesthetic sensitivity. I care that things look good, communicate well, and feel alive, even in small details.
Beyond design, I also curate small events and DJ sets. For me that’s another way of designing experience: shaping mood, shaping emotion, shaping a moment.
Music is part of my visual world. I’m drawn to indie, groove, funk, house, and anything with warmth, rhythm and personality. That texture, that atmosphere, often bleeds back into my visuals.
At the end of the day, I create through action.
I express through image.
And I trust my eye.
I express through image.
And I trust my eye.