I’m Benjamín Dato, a graphic designer and art director.
I work at the intersection of identity, illustration and visual direction, combining intuition, craft and a practical mindset to bring ideas to their best visual form.
I’m not tied to a single style or discipline. I can develop a brand from scratch, illustrate concepts, design visual systems or structure processes that bring clarity and efficiency to creative work. I adapt to what each project needs, while keeping one constant goal: producing work that is clear, coherent and visually strong.
My approach is straightforward. I listen, ask the right questions, define a direction and start building. I believe in moving forward, reviewing and refining through real work, not through unnecessary theory. To me, good design is design that solves, communicates and leaves a clean, intentional impression.
I combine aesthetic sensitivity with fast execution, without compromising quality. I work responsibly, collaboratively, and with the intention of making the process simple and the outcome meaningful.
I work well with people who value direct communication, good judgment and honesty. I prefer transparent processes, clear decisions and moving forward with intention.
It will be a pleasure to connect with anyone who feels we can build something together.