Cucinare - Rebranding
Cucinare is a food content channel and brand in Argentina with a strong presence on television and digital platforms. Its proposal focuses on accessible, attractive recipes with a modern aesthetic. To evolve its visual identity and strengthen its digital presence, we were entrusted with the brand's rebranding. The main challenge was to modernize the identity without losing the closeness and dynamism that characterize Cucinare. The brand needed a renewed aesthetic that would connect with new audiences without alienating its existing community. Additionally, it had to adapt to various formats, from television to social media and on-demand content.
