GATO Game Quest I
Visual identity, Illustration · 2023
GATO Game Quest I was a brand activation created to encourage developers to publish their games on the platform and reward standout projects across different categories. The initiative combined cash prizes with community engagement through live streams.
My role was to develop the campaign's key visual and graphic universe. The concept turns participation into an upward quest toward the reward, using coins and video game-inspired elements within a retro gaming aesthetic.
All projects by Benja Dato